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Friday, October 25 • 1:40pm - 3:00pm
Behavior Based Design: Interactive Session, Moderated by Mad*Pow

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Speakers
avatar for Dana Ortegón

Dana Ortegón

Senior Content Strategist, Mad*Pow
Dana Ortegón is a Senior Content Strategist at Mad*Pow. Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that ensure the best possible content experience... Read More →
avatar for Jen Briselli

Jen Briselli

VP, Experience Strategy & Service Design, Mad*Pow
As VP, Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative financial experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with those on the other side of the screen led her to user experience design, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →
avatar for Priyama Barua

Priyama Barua

Experience Strategy Director, Mad*Pow
Priyama came to Mad*Pow after obtaining her masters in Design Management from the University of Bridgeport, and her undergrad in Mumbai, India. As if that’s not enough, she even founded her own company, Matchstix, in India which provided research and strategy work to clients.Priyama... Read More →


Friday October 25, 2019 1:40pm - 3:00pm
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