avatar for Cristine Cravens

Cristine Cravens

Fifth Third Bank
VP - Senior Group Manager/User Experience | FXD Advisory Board
Cristine has more than 20 years of experience leading engaging, intuitive digital experiences. She brings a strong blend of skills in user experience design and research, customer experience, strategy, design thinking, digital marketing and analytics. She has worked for a wide range of industries and business sizes, from small businesses to Fortune 500 companies.
Her digital experience has spanned across e-commerce, web-based software, web sites, mobile, social media, e-mail, intranets and extranets.
Cristine is a recognized team leader, leveraging 18 years of management and leadership experience to collaboratively build teams, effective processes and new approaches.
She has a passion for the digital space, and loves to infuse user centered thinking into teams to inspire strategy and creativity.