As VP, Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative financial experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion for empowerment through design and considers herself an enabler rather than a problem solver because her design philosophy focuses less on solving people’s problems for them, and more about building the tools, services, and experiences that enable people to solve their own problems—and improve their own lives. Jen has worked with a variety of clients to further this mission, including the development of transformational experience strategies with leading financial organizations.